GIBRALTAR – Online gaming operator 888 Holdings recently announced that its B2B unit, Dragonfish, has signed a strategic agreement with South Africa-based Phumela Gold Enterprises (PGE), a pari-mutuel horseracing and tote betting company.
Under the terms of the agreement, Dragonfish will be providing PGE with a comprehensive sportsbook and after regulations in online gambling are clearer in the African nation, it will also supply PGE’s casino, poker and bingo games.
The agreement will also allow 888 to distribute horseracing pools and live racing streaming from tracks of which PGE has exclusive distribution rights. The pools and live streaming will be made available to all 888 licensees and on the 888.com websites.
Dragonfish will also be servicing PGE with e-payments service and back-end software that will allow the South African firm to integrate into 888’s shared wallet, cashier, and support systems.
According to PGE CEO Rian Du Plessis:
“As a recognised world leader in harnessing the latest technology to globalise horseracing, we are very happy to sign with a partner that can provide us with market-leading technology to expand our offering worldwide. Working with Dragonfish going forward will help us to diversify our online offering and build on our current success.”
In response, Dragonfish Managing Director Gabi Campos said:
“Horseracing is the largest secotr in worldwide sports betting and we are delighted to work with a global leader in this area. Phumela has a huge user-base in South Africa and this deal will ensure that it has the best tools available with which to provide its customers with a cutting-edge online gaming offering.”