PHILIPPINES – Bodog’s Asian-facing operations has chosen its marketing partner.
Tasked with expanding the Bodog brand in Asia is Macau-based online gaming marketing firm Macom Communications Company Limited. As Bodog88′s exclusive marketing agent, Macom will be responsible for making sure Bodog88′s live casino gaming is a success with regional players.
According to Bodog88.com Managing Director Ian Dunning:
“It has always been a pleasant co-operation with Macom and the Macom group in general and, together with its live dealer software and expertise in marketing, we are confident that we can achieve the same success in Asia as Bodog brand licensee’s have achieved globally.”
For its part, Macom CEO Jason Chan has expressed the marketing firm’s enthusiasm for the brand:
“Bodog is a very successful brand name in the west and we are very excited to get this project kicked off here in Asia. I am sure Asian punters are looking forward to this revolutionary lifestyle entertainment brand that can bring new leisure elements to this hard-core gaming region.”
Macom expertise in marketing services for online gaming companies include marketing and media planning, creative design, PR, affiliate marketing among others. Aside from Bodog88, the firm has also worked and continues to work with other Asian online gaming operators such as IASBet, Bet365, EasyBets, 188Bet and the Asia-facing operations of 888, SportingBet, Ladbrokes, and Victor Chandler.
