MELBOURNE, AUSTRALIA – Despite dismal sales figures in its first year, the Australian operation of Intralot has signed a two-year sponsorship with leading A-League soccer team Melbourne Victory.
Intralot Australia hopes that the $1.49 million sponsorship deal with Melbourne Victory, the most successful A-League club with four major domestic titles under its belt, will help turn things around for the company.
According to Intralot Australia General Manager Leo Watling:
“Intralot is proud to be undertaking its first major Victorian sponsorship with the A-League’s most successful club and one that has fought and won challenges similar to those confronted by our company.”
He further revealed that the deal is the first of many initiatives being done to relaunch the company in Australia.
On the other hand, Melbourne Victory Chairman Geoff Lord expressed optimism on Intralot’s participation in the sport and future brand growth:
“We’re pleased to welcome Intralot Australia into our organisation and see many exciting collaborative opportunities in the future. It is an emerging company in Victoria and we look forward to helping it grow its brand.”
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