Liverpool FC and Paddy Power Reunite

UNITED KINGDOM – After two years apart, Premier League club Liverpool FC and gaming brand Paddy Power have reunited in a sponsorship deal signed recently.

Paddy Power returns as sponsors of the most successful club in the history of English football after a two-year hiatus, replacing erstwhile sponsor and rival Unibet.

Paddy Power Customer Acquisitions Manager Matt Cunliffe commented:

“We’re delighted to be working with Liverpool again. The partnership was as successful commercially as Liverpool were on the pitch when we last worked with the club.”